Field notes
What we are learning about AI search
No listicles, no predictions dressed as facts. Where the evidence is thin we say so.
How to measure AI share of voice without fooling yourself
Ask a model the same question three times and you can get three different answers. A single-sample dashboard is a random number generator with a logo on it.
Tom Iyer · Principal Research Engineer
- Generative Engine Optimization9 min
What is Generative Engine Optimization (GEO)?
GEO is not SEO with a new label. It optimises for a different unit — the passage — and a different outcome: being quoted inside an answer rather than listed beneath one.
Priya Raman · 3 Jun 2026
- Content Operations7 min
Structuring content so AI engines can cite it
You probably do not need new content. You need the content you have to survive being chopped into pieces.
Priya Raman · 27 May 2026
- Generative Engine Optimization8 min
How AI engines actually choose which sources to cite
Three stages sit between your page and an AI answer. Most content fails at the second one, and almost nobody instruments it.
Tom Iyer · 18 Apr 2026
- SEO Strategy7 min
Why refreshing old content beats publishing new content
Your best untapped traffic opportunity is almost certainly a page you published eighteen months ago and stopped thinking about.
Maya Ellison · 30 Mar 2026
- SEO Strategy7 min
Topic clusters that actually work (and the mistake almost everyone makes)
If your clustering tool groups keywords by how similar the words look, it is telling you about English, not about Google.
Maya Ellison · 25 Feb 2026
Prefer a reader? Subscribe via RSS.
Reading about it is slower than measuring it.
Run a free baseline on your own domain and see which of these problems you actually have.
7-day trial · No card required · Cancel anytime