SEO Strategy & Planning
Stop publishing into a spreadsheet. Publish into an architecture.
Turn keyword research into a defensible content roadmap. Topic clusters, intent mapping, difficulty scoring and an internal link architecture built before you write anything.
What is going wrong
- Keyword lists that never become a plan anyone can execute.
- Overlapping articles that cannibalise each other's rankings.
- No way to defend next quarter's content budget with a number.
3.4x
faster from research to approved roadmap
How Aeologic approaches it
- 01
Expand and cluster
A seed term becomes hundreds of related queries, grouped by real SERP overlap rather than string similarity — so the clusters match how Google actually sees the topic.
- 02
Label intent honestly
Every cluster is tagged informational, commercial, transactional or navigational, which decides page type before a writer is briefed.
- 03
Draw the architecture
Pillar pages, spokes and the internal link matrix between them are planned upfront, so authority flows the way you intended.
- 04
Forecast and sequence
Difficulty, volume and current position produce a projected traffic curve and a publishing order your team can actually work through.
Modules used
What does the work
- M-03
Content Engine
Research, brief, draft and optimise — without leaving the editor.
- M-01
GEO Command Center
Every generative-engine fix, ranked by impact, on one screen.
SEO Strategy & Planning — questions
What makes SERP-overlap clustering better?
Text-similarity clustering groups 'best running shoes' with 'best running shorts'. SERP-overlap clustering compares the actual ranking URLs for each query and only groups terms Google treats as the same topic. That distinction decides whether you need one page or five.
Can I import an existing keyword list?
Yes — upload a CSV from any tool and Aeologic will cluster, label intent and map it into an architecture.
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