Content Optimization
Your best traffic opportunity is a page you already published.
Refresh pages that have slipped, reclaim lost rankings, and restructure existing content so AI engines can cite it. Prioritised by traffic at risk.
What is going wrong
- Pages that peaked eighteen months ago and have been sliding since.
- Rankings held, but the AI Overview cites a competitor instead.
- No systematic way to decide what to refresh first.
2.1x
return on refresh versus net-new publishing
How Aeologic approaches it
- 01
Find the decay
Search Console data plus crawl history surface every page losing impressions, ranked by traffic at risk rather than by percentage drop.
- 02
Diagnose the cause
Intent drift, stale facts, thinner coverage than the new leaders, or a structure models cannot retrieve — each needs a different fix.
- 03
Rewrite the passages that matter
Targeted passage-level rewrites instead of full rewrites, so you keep the equity the page already has.
- 04
Re-score and re-submit
Updated pages are re-scored on both surfaces and pushed to indexing endpoints the same day.
Modules used
What does the work
- M-01
GEO Command Center
Every generative-engine fix, ranked by impact, on one screen.
- M-03
Content Engine
Research, brief, draft and optimise — without leaving the editor.
Content Optimization — questions
How do I choose refresh over new content?
Compare traffic at risk against the cost of recovery. A page holding position seven with declining impressions is almost always cheaper to fix than a new page is to rank. Aeologic scores that trade-off for every URL.
Will updating a page reset its rankings?
Not if the URL, intent and core topic stay stable. Risk comes from changing what a page is about, not from improving how well it says it.
See what the models say about you.
Run a free visibility baseline across seven AI engines. No card, no call, results in about twenty minutes.
7-day trial · No card required · Cancel anytime